With over 12 years of experience in the mobile industry, Yasmin has built her career at the intersection of e-commerce, device trade-in, and the secondary device market. Having navigated the industry through Brexit, the pandemic, and the rise of AI, Yasmin brings a sharp understanding of how rapidly the mobile and refurbished device sectors must evolve to stay relevant. Her work is driven by a belief that resilience, adaptability, and consumer-first thinking are essential to thriving in an industry where change has been the only constant since 2020.