Anca Schmidt Popescu is a circular economy strategist and management professional with over 15 years of experience driving sustainable business transformation across industries. She currently leads circular initiatives at Flip, focusing on electronics lifecycle management, trade-in programs, and refurbished device strategies. Anca actively connects with telecommunications operators and electronic retailers across Europe to develop innovative circular projects that reduce electronic waste and extend product life cycles. Her expertise in partnerships and strategic leadership has positioned her as a key advocate for sustainable business models, helping organizations transition from linear to circular approaches.